Drawing The Line Campaign

Designing the Drawing the Line campaign involved creating a bold, youth‑focused visual identity that empowered young people to speak out on issues affecting their lives. I developed a striking graphic style built around hand‑drawn lines, raw textures and authentic photography to reflect real voices and lived experience. Working closely with young participants, I shaped messaging, social assets and campaign films that felt honest, culturally relevant and action‑driven, ensuring the creative amplified their stories with clarity and impact.